Everything about Lymeswold Cheese totally explained
Lymeswold cheese was an
English cheese variety. Many English cheeses are named after regions, however Lymeswold isn't the name of a place, although it may have been derived from the place name
Wymeswold. The cheese was a soft, mild blue cheese, much like
Brie, and was inspired by
French cheeses. It was similar to non-branded cheeses sold as
Blue Brie. For the export market, the cheese was branded
Westminster Blue, because people had difficulty pronouncing Lymeswold.
Origins
In
1979 the
Milk Marketing Board initiated negotiations with the large dairy firm
Unigate that led in
1981 to the restructuring of its processing and marketing activities under the
Dairy Crest brand to use surplus milk production to make dairy products. The initiatives that followed included the launch in
1982 of Lymeswold cheese. The cheese was at first produced at Cannington creamery in Somerset where the manager at the time was Mr R.P. Savage. The cheese's creation was hailed by
Peter Walker, then
Agriculture Minister, who said it would improve the balance of payments by replacing imports and becoming "one of our most successful cheese exports."
Rise and Fall
Following heavy launch promotion and a very successful
branding exercise, initial demand for Lymeswold outstripped supply. It has been suggested that the Board then released maturing stocks before they were ready, which gave the cheese a reputation for poor quality. Certainly the initial success of the cheese didn't turn into steady long-term sales. It was later subjected to strong competition from
Cambozola, a German cheese. In the end, the cheese ceased production in
1992.
Dairy Crest said at the time that it "could not sustain demand."
John Withley, then the
restaurant critic of the
Daily Telegraph, welcomed the news with "unfettered joy," saying it had always been "an artificial cheese."
Continued influence
The name Lymeswold has lived on as one of many running jokes in
Private Eye. As it's well known that Lymeswold isn't a real location, the word is also sometimes used for the name of a generic fictitious English place.
Further Information
Get more info on 'Lymeswold Cheese'.
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